Professional writers
are tasked with informing, entertaining, or persuading an audience to make a
decision or take an action. They must consider multiple facets to plan and
present information deliberately. Such communicators strive to rationalize
their purpose for writing, gain public confidence, and maintain an ethical accountability,
with each element coexisting to deliver rhetoric effectively.
Writers are, in
fact, rhetoricians delivering messages that involve potentially conflicting
agendas and interests, with objectivity, clarity, and neutrality serving merely
as stylistic devices (172). Successful writers are often plagued with ethical
dilemmas and conflicting demands that can affect their ideas visibility and
authority, leading to diminished credibility and perceptions of
irresponsibility from their targeted market and organizational standpoint.
Taking into account
that rhetoric is founded on elocution, presentation, logic, truths, and
creativity, how does a writer commit to and ethically bridge together the
subject matter, company, and audience in support of a common objective? Information serves corporations and public
interests. Expediency and objectivity play important roles in balancing those
interests and can work to conceal processes (185-186). Professional writers determine
deliberate disclosure of information to facilitate logos but utilize pathos and
ethos to provide the impetus to act (187).
It is ethics that
define the behaviors of the writer, company, and ultimately an entire culture
or audience. Finding the most suitable means of communicating an intended
message it based on thought and reason rationalized by ethical actions. The
character of a corporation, in addition to its overall objectives, is
demonstrated throughout every writing stage initiated by professional communicators.
Standards and legal obligations also
promote ethical interactions with audiences in terms of advice, intervention,
and protection, and also involve interweaving opposing principles (209). This
instance further implicates the writer’s need for careful deliberation.
Judgments must be made by the communicator on behalf of the audience within
legal constraints to appropriately and creatively divulge pertinent information
as to limit lawful liabilities.
In retrospect,
conventions for print and electronic publications differ in the sense that each
has its own set of standards for which ethics are based upon. Social norms and
ethical behaviors may clash. Therefore, writers focus on what is allowed within
the respective writing environment when attempting to remain ethically
compliant while simultaneously adhering to message delivery techniques in the
form of rhetoric.
Does a relationship
emerge between professional writing, rhetoric, and ethics? The principles of effective
communication can derive from the general characteristics (structural,
professional, cultural, and personal, and needs of the appropriate social
collectives and of the people who work in them (173). There is truly a
hierarchy in which professional writers should consider before composing
documents; however, all components bridge together to equal one whole eventually.
Neither can effectively exist without the other.
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